The goal of this project was to design and create a brand identity system that captures the character and mission statement of the fictitious Museum of Love Letters. This entire project was a part of a semester-long assignment exploring all mediums of a brand identity. Along with designing the logo and typography for the museum, a stationery system, merchandise items, color story, and brand guide were also created.
The logo for the Museum of Love Letters is a red heart with negative space designed to resemble an envelope, merging the two elements of a love letter into one cohesive logo. With this logo mark and color palette, supplementary designs and illustrations were created and implemented within the merchandise designs, as well as the other branding materials.
Along with the different collateral created, these applications were then implemented into a brand guide booklet for the client. The booklet also showcases the proper use of the typography, the various logo styles, colors and illustrations, and provides specific dimensions for the merchandise and its correct applications.
